The Pizza East (East London) is located on the ground floor of the famous Tea Building, at the corner of Shoreditch High Street and Bethnal Green Road, Pizza East offers affordable, gourmet pizza in a relaxed urban environment.
Pizza East has gone on to open restaurants in West London (Portobello), Kentish Town (North London) and Chicago (USA).
22% More Chicken created a logo, stationery and range of collateral to launch Pizza East. The brand was based on the 'raw' restaurants aesthetic, which included many of the buildings original features, concrete, and green tiling, and lighting fixtures.
" Love it! Exactly right. Fits the tone of the building and the green and grey really work with the concrete and fixtures. Fantastic job guys."
- James Semenowycz