Dean Street Townhouse is a 39 bedroom hotel and all-day dining room, located in the thick of buzzing Soho, in central London.
The four-storey Georgian townhouse, once home to the Gargoyle Club, is rich in both its historic past and its Georgian architecture.
22% More Chicken created a logo, stationery and range of collateral to launch Dean Street Townhouse. The logo was based on the Georgian building's window above the entrance, and the treatment the icon fits with Soho House's other Private Houses.
"You've perfectly captured the Georgian feeling, while making it fit with our other house icons. Great job."
- Ayesha Sherriffs